Om uppdraget
Printkampanj för Nordens bästa Executive MBA-program i Dagens Industri.

Handelshögskolan i Stockholm / DDB Stockholm

What is this?
Cocky print campaign for the best Executive MBA education in the Nordic countries. The headlines say something like this:

We don’t invite great leaders to lecture. They ask to come.
We don’t extol our students. They get ahead on their own.
We don’t grasp the latest research. We execute it.