Om uppdraget
Martin & Servera ville öka medvetenhet kring normer och mångfald på jobbet hos sina medarbetare. Satsningen smyglanserades genom att stickers med tankeväckande budskap placerades ut runt om på arbetsplatsen. En tid senare sattes informativa affischer upp, som bjöd in medarbetarna till det digitala aktiveringsprogrammet ”Välkommen till jobbet!”.

Uppdragsgivare
Martin & Servera / Aktivering

What is this?
Internal campaign for Sweden’s leading wholesaler and supplier to restaurants, aiming at increasing the employees’ awareness of norms and diversity at work. The campaign took of with thought-provoking stickers all around the workplace:

In the warehouse: ”This looks heavy. Who do you ask for help?
At the toilet: ”Can a girl use the men’s room?
At the entrance: ”Say hi to everyone you meet today!” Etc.

This was followed by informative posters, inviting the employees to join the digital program ”Welcome to work!”. The headlines say:

You have nearly 3000 various colleagues! And just as many reasons to celebrate it.
You are not like the others. Luckily, no one is.