Aktivering av SEATs sponsorskap av Lidingöloppet. Annonserna satt utefter banan, med en placering och ett budskap som lyfte de olika bilmodellernas fördelar.
SEAT / Volley
What is this?
Lidingöloppet is the worlds largest cross country race. In this on site campaign SEAT promoted the pros of their different models in suitable spots along the course:
In one of the most dreaded hills the ad said ”Tough Terrain?” and showed an all road model with four weel-drive.
Out in the woods the ad said ”Got lost?” and showed a model with a portable navigation devise as standard equipment.
In the start the ad said ”Long way to go?” and showed a comfortable model suitable for long distance driving.